Fractional Commercial Strategy
You proved the technology.
Now build the commercial engine that sells it.
Fractional commercial strategy for founder-led deep-tech, industrial, cleantech, and hardware-plus-software companies. We uncover the best pricing strategy for your business, map a sales motion your team can actually run, and open a real path to recurring revenue. You pay a fraction of the cost of a full-time executive.
Sound familiar?
If you’ve funded the technology and the go-to-market hasn’t caught up, one of these is probably true right now.
Value left on the table
You’re discounting because the value you create isn’t quantified or defensible.
Founder-dependent selling
Every deal runs through you. There’s no repeatable motion the rest of the team can run.
A model in transition
You’re moving from project, perpetual, or hardware revenue to subscription and recurring services, but pricing and packaging haven’t caught up.
A commercial engine that isn’t raise-ready
You funded the technology. Now the go-to-market has to be as fundable as the tech.
Practical Experience in the Real World
I’m Miranda — a commercial strategist and a founder. For a decade I built the go-to-market inside deep-tech companies. As President, Americas at Copperleaf, we scaled from roughly $30M to $80M in ARR, growth that carried the company through a TSX IPO. I built the value-selling framework the sales team ran on and grew customer success from 4 people to 60. As GM, Americas at Ideon, I took ARR from under $4M toward the $10M mark.
Today I’m building Edwyyn, an AI platform for the construction industry. The problem I advise on is the one I am solving in my own company this quarter. I take on a small number of engagements at a time, and I don’t work with anyone competing with Edwyyn.
Start with a fixed-scope Diagnostic
No open-ended retainer, no full-time hire. We start with a Commercial Strategy Diagnostic — a defined scope, a fixed price, and a concrete plan you can act on whether or not we keep working together.
Focused Diagnostic
~2 weeks
One priority, pressure-tested: your pricing and value story, your sales motion, or your path to recurring revenue.
Fixed-scope, quoted on our first call.
Full Commercial Diagnostic
3–4 weeks
An end-to-end read across pricing, sales motion, and recurring revenue, with a prioritized 90-day action plan.
Fixed-scope, quoted on our first call.
If it’s a fit, most clients continue with a defined number of days a month to put the plan into motion. Never an open-ended commitment.
What you walk away with
A defensible value model your team can use to stop discounting.
A sales motion mapped so deals don’t depend on you being in the room.
A pricing and packaging path from one-time or hardware revenue to recurring.
A go-to-market story that stands up in your next raise.
Start with one question.
Bring whichever question is keeping you up, on pricing, the sales motion, or the path to recurring revenue. You’ll leave with a read on where the value is and what I’d tackle first.